The problem with property leads
Leads arrive from 99acres, MagicBricks, Housing, Meta ads, your website and phone calls, often in the evening or on weekends when your team is out on site. By the time someone replies, the buyer has spoken to three other brokers.
A widely cited Harvard Business Review study published in 2011 found that firms contacting leads within an hour were far more likely to qualify them than those that waited longer, yet many businesses took more than a day to respond. In property, where a single closed deal pays a commission, those lost hours are expensive.
What the system does
- Pulls new leads from portals, Meta lead forms, your website and missed calls into one pipeline
- Sends an instant WhatsApp reply with the project details and a few qualifying questions
- Holds a natural conversation in Hinglish: area, BHK, budget, ready to move or under construction, timeline
- Sends project cards and brochures when a buyer asks about a specific project
- Assigns each interested buyer to a consultant in rotation and notifies them on WhatsApp
- Books site visits and sends reminders
- Follows up for 14 days with leads who go quiet, and stops the moment someone says not interested
- Logs everything in your Google Sheet or CRM, with a hot, warm or cold score on every lead
What you see every week
A short report on WhatsApp and email: how many leads came in and from where, how fast they were answered, how many replied, how many qualified, and how many site visits were booked. You can see which portal is worth paying for and which consultant is converting.
Managed Automation
Automation needs looking after. WhatsApp templates need Meta approval, new projects need adding, portal formats change and tokens expire. On a managed plan we handle all of that, monitor every workflow for errors, and review results with you once a month.
You can cancel with 30 days’ notice. Your WhatsApp number, CRM and data stay on your own accounts throughout.