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Business Automation

Lead automation that answers every enquiry in under a minute

Most business enquiries are lost in the gap between the form being submitted and someone replying. We close that gap with WhatsApp, CRM and AI automation built around how your industry actually sells.

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One system, built around your sales process

Whether your leads come from IndiaMART, TradeIndia, property portals, Meta ads or your own website, the pattern is the same: an enquiry arrives, someone needs to reply quickly with the right information, qualify the buyer, and keep following up until they are ready to talk.

The Lead Response System automates that pattern. The questions, the product or project details it shares, the CRM fields and the hand-off to your team are configured for your business, not copied from a template.

What the system does

  • Pulls enquiries from IndiaMART, TradeIndia, portals, Meta and Google ads, your website and missed calls into one pipeline
  • Removes duplicate leads before anyone is contacted twice
  • Sends an instant WhatsApp reply and asks a few qualifying questions in English or Hinglish
  • Understands voice notes and photos customers send, not only typed messages
  • Shares product cards, catalogues, brochures or price lists when asked
  • Assigns interested buyers to your sales team in rotation and notifies them on WhatsApp
  • Follows up automatically with leads who go quiet, and stops the moment someone opts out
  • Scores every lead hot, warm or cold and keeps your CRM up to date
  • Sends the owner a daily or weekly summary, and alerts us if anything breaks

Inside a real workflow

This is the first step of the system we built for a pharma company: every new lead is checked for duplicates and greeted on WhatsApp before anyone on the team has to touch it.

WhatsApp lead intake workflow
  1. 01

    New lead arrives

    • CRM sends the new lead by webhook
    • Lead details normalised
    • Mobile number standardised
  2. 02

    Duplicate check

    • Fresh lead record fetched from the CRM
    • CRM searched by mobile number
    Already existsMerged into the master lead, extra record marked duplicate
    New leadMobile saved, lead marked NEW
  3. 03

    WhatsApp welcome

    • Approved welcome template sent on WhatsApp
    DeliveredLead marked WELCOMED in the CRM
    No WhatsAppLead marked WhatsApp not available

Redrawn from the live n8n workflow. Runs automatically for every new lead the CRM receives.

n8n workflow canvas: CRM lead webhook, mobile number standardisation, duplicate check, WhatsApp welcome and CRM updates View full size
The actual n8n workflow canvas for WhatsApp lead intake.

Industries we work with

We have built live systems for pharma and real estate. The same approach fits any business where enquiries arrive faster than people can answer them: interior design and fit-out firms, clinics and healthcare providers, schools and coaching institutes, and manufacturers and distributors handling dealer and bulk enquiries.

For each industry the change is in the details: what the assistant asks, what it can share, which CRM fields matter and who gets the lead. The engine underneath stays the same, which is why setups are fast and dependable.

Managed Automation

Automation needs looking after. WhatsApp templates need Meta approval, new products and campaigns need adding, lead source formats change and tokens expire. On a managed plan we handle all of that, monitor every workflow for errors, and review results with you once a month.

You can cancel with 30 days’ notice. Your WhatsApp number, CRM and data stay on your own accounts throughout.

Common Questions

How long does setup take?

A simple setup is usually live within a week once your WhatsApp Business API account and templates are approved. Meta’s template review is the step that takes longest.

Can it work with IndiaMART?

Yes. IndiaMART leads are one of the sources our pharma system already handles, including duplicate checks before anyone is contacted.

Will buyers know they are talking to an automated assistant?

If they ask, the assistant says so plainly. It handles first replies and qualification, and hands every serious buyer to a person.

How much does it cost?

It depends on your lead sources, volume and how much of the process you want automated. We quote after a short call or a free Lead Leak Audit, once we understand your setup.

Also part of the system

AI Voice Calling AgentAn AI agent that calls new leads within minutes, talks in English and Hindi, checks availability, books meetings or site visits and updates your CRM after every call.AI Agents and Workflow AutomationAI agents that answer questions, qualify buyers, read documents and invoices, and move work between your tools, with a person in the loop for anything that matters.

Get a free Lead Leak Audit

We send one genuine enquiry to your business from our own number, measure how fast you reply and whether you follow up over seven days, and send you a one-page result with what to fix. We tell you we did it when we share the result.