International Education / Student Recruitment

The Global Avenues: Streamlining University Partnerships and Student Recruitment

The Global Avenues connects universities worldwide to students across South Asia. We streamlined its recruitment portal and partnership workflows, so multi-region lead management and enrolment tracking that once took days now happen in real time.

Real timelead management and enrolment tracking, previously days
300+channel partners supported across the SAMEA region
15+partner universities presented to prospective students

The Challenge

Student recruitment runs on volume and deadlines. Enquiries arrive from several countries and from a large network of recruitment agents, each with their own follow-ups, documents and intake dates.

Handling that by email and spreadsheet meant slow responses and no reliable view of where a student was in the process. The Global Avenues needed universities, agents and students served from one system.

Our Approach

We mapped the journey from first enquiry to enrolment, including the hand-offs between agents, counsellors and university admissions, then built the portal around those stages so every record shows its current status.

University and programme information was made self-service, so prospective students can browse institutions, courses, fees and deadlines without waiting for a reply, while enquiries flow into a single pipeline with the source and agent attached.

What We Built

  • Partnership portal presenting universities, programmes, fees and application deadlines
  • Multi-region lead capture with source and agent attribution
  • Agent and channel-partner management across the recruitment network
  • Student enquiry and enrolment tracking through each stage
  • Programme highlights for short courses and summer schools
“Calycogenics streamlined our international student recruitment portal and university partnership workflows. Multi-region lead management and student enrollment tracking that once took days now happen seamlessly in real time.”
Rajeev NairDirector of Global Partnerships, The Global Avenues

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